Kiyomizu Group today announced the official launch of SUPPON ENERGY DRINK, a new functional beverage inspired by 4,000 years of East Asian tradition. Each 250 ml can contains 333 mg of pure powdered extract from commercially cultivated freshwater Suppon turtle (Pelodiscus sinensis). The launch aims to bring the traditionally revered benefits of Suppon, the Japanese name for the Chinese softshell turtle, to a wider audience in a convenient, ready-to-drink format.
"Suppon," long valued as a luxury delicacy and traditional health food across East Asia for millennia, has been used in ancient Chinese imperial cuisine more than 4,000 years ago. It remains widely associated with vitality, nourishment, and stamina in Japan, China, and Korea. Suppon is naturally rich in amino acids, calcium, iron, unsaturated fatty acids, vitamins, and minerals. In Japan, its essence has long been incorporated into specialty cuisine and traditional tonics, especially among those seeking nourishment, energy, and overall wellness support.
The company emphasizes that SUPPON ENERGY DRINK delivers these traditional ingredients in a convenient, ready-to-drink format, making one of Asia’s most iconic energizing foods accessible to modern consumers. While scientific findings continue to evolve, Suppon has historically been associated with a wide range of traditional wellness beliefs. These beliefs include support for stamina and physical vitality, contribution to skin clarity and overall complexion, support for general well-being, associations with kidney and liver support, and high levels of unsaturated fatty acids, traditionally linked with circulation and overall vitality.
Consumers have also historically regarded Suppon as a food that supports resilience to stress, helps maintain overall vitality, and contributes to balanced nutrition thanks to its high-quality proteins and micronutrients. The company is keen to highlight the beverage as a modern interpretation of an ancient tradition.
"Suppon has been treasured for centuries, yet it has remained difficult for most people to access," said Gerald Haraguchi, spokesperson for Kiyomizu Group. “SUPPON ENERGY DRINK honors this heritage while introducing a modern, convenient way for today’s consumers to enjoy one of Japan’s most celebrated traditional wellness foods.” SUPPON ENERGY DRINK is now available through select retailers, specialty stores, and online channels. For more information, please visit the company website.
